Meet the Board.
The Players Collective is led by a three-person board: a former college and professional offensive tackle who runs athlete development, an operations builder who has spent more than a decade turning community needs into working infrastructure, and a secretary who keeps the board's records and governance in order. Here is who they are — and why that combination fits this mission.
Branndon Braxton
- Offensive tackle, University of Oklahoma (2005–2008) — starting right tackle on the 2008 team that reached the BCS National Championship game
- Signed by the Cleveland Browns as an undrafted free agent (2009)
- Two-time UFL champion, Las Vegas Locomotives (2009, 2010)
- Toronto Argonauts, Canadian Football League (2014)
- PrepStar All-American, Ursuline High School (Youngstown, Ohio)
Branndon Braxton played the position The Players Collective serves first. As an offensive tackle at Oklahoma, Braxton started every game of the 2008 season on the line that carried the Sooners to the BCS National Championship game. After going unselected in the 2009 NFL Draft, Braxton earned a contract with the Cleveland Browns, won two championships with the Las Vegas Locomotives, and later played in the Canadian Football League.
That path — from recruited high school prospect to a college powerhouse to fighting for a professional roster spot as an undrafted free agent — is why Braxton leads athlete development at The Players Collective. Braxton knows what offensive and defensive linemen actually need: technical development, strength work, footwork, leverage, repetition, honest evaluation, and someone who has been through the recruiting process and can explain it plainly.
At The Players Collective, Braxton guides athlete-program vision, football development, camp and university relationships, and the network of mentors, coaches, and trainers around the athletes. The role rests on a simple premise: the people teaching young linemen should include someone who has played the position at the college and professional level.
Coaching and mentoring today
Based in Tulsa, Braxton now coaches and trains offensive linemen through SBG, working with athletes at every stage — from youth players to junior-college linemen to college athletes. The work goes beyond drills: film study, technique detail, and the mental side of competing for a roster spot.
Braxton also runs a mentoring program built around a bigger idea than football — developing educated, prepared, and confident young people ready for life beyond sports. That includes taking athletes to college camps for real exposure: at a recent Vanderbilt camp, one of Braxton’s campers earned an offer, and at another camp two of the three scholarship offers went to SBG athletes. Braxton regularly brings in guest speakers to talk to young athletes about academics, accountability, and choosing a path that fits who they are.
Braxton is also active in NIL education, connecting Oklahoma parents and athletes with opportunities to understand how to use their name, image, and likeness — the same families-first instinct that drives The Players Collective.
Kierston Willoby
- 10+ years leading technology and business programs across government, fintech, banking, healthcare, and transportation
- Principal Consultant, Willoby Consulting LLC
- Built that career while raising a child as a young parent — starting from nothing
- School athletics builder since 2023: fundraising, booster organizations, sponsorships, facility planning
- Co-Founder and Head of Operations, The Players Collective
Kierston Willoby is an Oklahoma-based entrepreneur and consultant with more than a decade of experience leading technology and business programs across government, fintech, banking, healthcare, and transportation — including a fintech run that ended in a private-equity-backed exit. As principal consultant of Willoby Consulting LLC, Willoby builds the systems organizations need to execute: fundraising structure, financial controls, governance, partnerships.
Willoby’s path here started early. A high school basketball player and lifelong sports person, Willoby became a parent young and built a career and an education at the same time as raising a child — starting from nothing. Willoby enrolled at the University of Oklahoma in 2006 on academic standing and spent two years tutoring athletes across several sports, seeing firsthand what a full athletic scholarship didn’t cover and how many elite athletes came from families with nothing to fall back on. That is also where Willoby met Branndon Braxton.
Motherhood ran alongside all of it. Willoby’s child was athletically and academically gifted, and the family still couldn’t afford the camps and exposure that talent had earned. The lesson from both vantage points — tutoring athletes on scholarship while raising a child on nothing, and later being the parent who couldn’t afford the camp fees — was the same: talent alone does not create access.
Since 2023, Willoby has worked inside school athletic programs: fundraising, building booster organizations, developing business sponsorships, and helping plan facility improvements — facilitating roughly $169,000 in direct athletic resources across two school communities. It is the same instinct behind earlier work: a free directory connecting Oklahomans with Black-owned businesses, and a resource guide for people rebuilding after incarceration. Different populations, same habit — when something stands between people and opportunity, build a way through.
That is the division of labor here. Braxton leads athlete development. Willoby builds the organization around it — so the programs are real, the money is accounted for, and families can trust what they’re part of.
Stacie Prince
Stacie Prince serves as Secretary of The Players Collective, keeping board records, meeting minutes, and organizational documents in order.
Prince brings a background in retail management and supervisory work in group-home residential care, along with years of experience keeping operations, schedules, and details organized.
As Secretary, Prince maintains the corporation’s records — minutes, bylaws, and board documents — and handles the correspondence and documentation that keep a nonprofit board accountable.
Different strengths. Same mission.
Branndon brings the athlete’s perspective: the recruiting process, the development grind, the business of earning a roster spot. Kierston brings the builder’s perspective: the fundraising, the financial controls, the partnerships, the systems that keep a nonprofit honest and running. Stacie brings the organizer’s discipline: the records, the minutes, the governance details that keep a board accountable.
One knows what it takes to develop a lineman. Another knows how to build the organization that makes that development possible for families who could otherwise be shut out. The third makes sure the organization itself is run right. Together, they cover the mission and the machinery behind it.